2009 · Jewelery Department Rietveld Academy
Lettering · stationary · brochure · Designed by Esther
Graphic designers Richard Niessen & Esther de Vries
info@niessendevries.nl · +31(0)20 66 33 323 · +31(0)6 24 27 22 41
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rietveld·academy:The Rietveld Academy has several departments, most of which taking care of their own publicity. Niessen & De Vries were asked to design an identity for the Jewelery Department (Precious Matter). The starting point was that the students themselves form the identity of the department. Therefore they designed an identity that is not visually present (or no more than an almost inconspicuous typeface) and they highlighted the use of materials (typical for this department), thus leaving room for the students to leave their mark.